How to Use User Analytics to Improve Your Website

Probably 90% of the clients we've worked with or redesigned their platforms have not tracked users' behavior since day 1 and that my dear readers has cost them time, headaches and plenty of opportunities to gain market share quicker.

This is a big mistake that many organisations make. How can you tell if your redesign was successful or not? How do you know where to focus your energy and resources if you're not tracking what users are doing on your site?

User Analytics is the best tool to measure your UI UX Return of Investment.


The most typical mistakes we've seen founders do in users analytics are:

- Not tracking behavior from day one

- Not having a plan for what to do with the data

- assuming that more data is better


If you want to use user analytics to improve your website, avoid these mistakes. Track behavior from the start, have a plan for what you want to do with the data, and focus on


Here are the most basic metrics you should be tracking to make the best out of your User Analytics.

-Number of unique visitors

-Time on site

-Pages per visit

-Bounce rate

-% New Visits

-Exit pages

These metrics will give you a good idea of how users interact with your site and what areas need improvement. But user analytics can also get much more detailed than that. You can track what users are doing on your site, what pages they're visiting, what links they're clicking on, and much more.

This information can be extremely valuable in improving the design and user experience of your website.


User analytics can seem like a lot of data to sift through, but it doesn't have to be overwhelming. Start by tracking the most basic metrics and then slowly add more as you become more comfortable with user analytics. And always remember, the goal is to improve the user experience on your site.


If you're not tracking users' behavior on your website, you're missing out on valuable insights that could help improve your platform. User analytics can seem daunting, but it's essential in understanding how people interact with your site.


Some more advanced metrics are:

-Funnel analysis

-Conversion rate

-Path analysis

By tracking these metrics, you can get a detailed understanding of how users interact with your site and what areas need improvement.


Have you used user analytics to improve your website? What tips do you have for others? Let us know

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Let's talk

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Let's talk

Contact Us

Let's talk

Contact Us