UI UX and how they affect your website

March 23, 2022

When it comes to website design, it's important to understand the difference between UI and UX. UI is focused on the look and feel of your website, while UX is concerned with how the user interacts with your website. In order to create a successful website, you need to focus on both aspects. In this blog post, we'll discuss the main differences between UI and UX, and how they affect your website.

Let's start by defining what User Interface (UI) is. The term User Interface, or UI, refers to the visual elements of a website that users interact with. This includes buttons, menus, links, images, colors, and typography. They should all collaborate to generate a better user experience.

UX refers to the overall experience that a user has when they visit your website. It's more than just how visually appealing it is and touches on other factors such as ease of use and functionality.

If you would like to study UI in-depth, some of the most important subjects are layout, typography, color theory, and interaction design amongst other subjects. On the other hand, some of the most important subjects in UX are user research, usability, content strategy, information architecture and if you'd like to go really deep you'll be looking at a few subjects in psychology and business.

Why choose a career in UI?

 Typically there are two reasons: you either have an interest in design or have a background in coding and would like to learn more about the design process. If you’re interested in this field of work because of the creativity that comes with it you are heading in the right direction!

Why choose a career in UX? 

Typically there are three reasons: you want to make a difference in people’s lives, you have an interest in research and data analysis, or you come from a design background and would like to switch. No matter what your reason may be, it’s important to remember that the skills required for each career are very different.

How UI UX affects your digital product 

Quite simply a website that doesn't take into account what a user wants, how they think, and how they are attracted will never sell and you can guess that users are persuaded via visual strategy. Placing elements in strategic places with certain colors, fonts, and specific messages that make the user relate to the product or service and not only desire it but come for more.

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