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About Band Barracks

Band Barracks is a music studio business that allows all types of musicians to rent spaces for band rehearsal, recording and DJ-ing 24/7 everyday of the week at affordable prices.

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Located in Houston, Texas, Band Barracks reached out to us in need of improving their overall Digital & In-Person User Experience, Software User Interface and Branding.

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User Research

Our first challenge to overcome was to identify the target audience we would appeal to so we began our journey by running a data analytics campaign to profile their primary and secondary user.

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Branding

Once we found our target audience the next step was to try and understand how the client envisioned their website so we spent a whole day with the client putting together a mood-board.

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The Results

We then realised that this was a business for creatives, rock and rollers and artists so we used a brutalist and semi-industrial strategy that we felt would enable the inner artist of Band Barrack's clientele.

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Have a look at the final result here

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