UI UX - Software Architecture
About Band Barracks
Band Barracks is a music studio business that allows all types of musicians to rent spaces for band rehearsal, recording and DJ-ing 24/7 everyday of the week at affordable prices.
Located in Houston, Texas, Band Barracks reached out to us in need of improving their overall Digital & In-Person User Experience, Software User Interface and Branding.
Our first challenge to overcome was to identify the target audience we would appeal to so we began our journey by running a data analytics campaign to profile their primary and secondary user.
Once we found our target audience the next step was to try and understand how the client envisioned their website so we spent a whole day with the client putting together a mood-board.
We then realised that this was a business for creatives, rock and rollers and artists so we used a brutalist and semi-industrial strategy that we felt would enable the inner artist of Band Barrack's clientele.
Have a look at the final result here