Social Network for Startups
- User Experience Design
- User Interface Design
- User Research
What is Idopia?
Idopia is a Social Network for Startups. Based in France and founded by 2 ex-finance and ex-marketing executives, the pain they wanted to solve was a place for startups to interact, share and discuss about the startup ecosystem in Europe.
Designing the User Experience
Whilst running a UX Research campaign we started understanding that the target audience in mind was very familiarised with technologies such as Facebook, Linked & ClubHouse. Our primary user was an entrepreneur who wanted a quick learning curve and content that he could quickly consume and spot if useful.
We started architecting an ecosystem that users would find familiar so in effect we took a mix of frames and architectures from other big tech applications coming up with an original and fresh look to a social network.