The Net

Ruby on Rails Web App + UI UX Design

What's The Net?

"We make cosmetic selection for women of colour aspirational, accessible and more effective.
Our team partners with a network of the best-inclass influencers to sort through the 1000s of beauty products and brands on the market to bring you all the best products in "one-stop shops" along with tutorials, editorial and recommendations straight from our expert network of influencers to help you get the perfect product."

The Challenge

The Net, formerly known as Loop Beauty contacted us with the purpose of revitalising their brand and e-commerce experience.

Ariel Okubanjo Founder & CEO wanted a chic, sexy, natural and artistic look that would make her clientele feel like they were purchasing products both "a la mode" but accesible.

We started by giving their products a fresh new look when displayed:

"Simplicity is the ultimate sophistication.” — Leonardo da Vinci.

We used a number of colour contrasts that allowed us to deliver a simple yet sophisticated experience to users and the results were fantastic. After running a number of Usability tests we found that customers found products not only more trust-worthy but their willingness to pay was higher.

The End Results

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