What's The Net?

"We make cosmetic selection for women of colour aspirational, accessible and more effective.
Our team partners with a network of the best-inclass influencers to sort through the 1000s of beauty products and brands on the market to bring you all the best products in "one-stop shops" along with tutorials, editorial and recommendations straight from our expert network of influencers to help you get the perfect product."

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The Challenge

The Net, formerly known as Loop Beauty contacted us with the purpose of revitalising their brand and e-commerce experience.

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Ariel Okubanjo Founder & CEO wanted a chic, sexy, natural and artistic look that would make her clientele feel like they were purchasing products both "a la mode" but accesible.

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We started by giving their products a fresh new look when displayed:

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"Simplicity is the ultimate sophistication.” — Leonardo da Vinci.

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We used a number of colour contrasts that allowed us to deliver a simple yet sophisticated experience to users and the results were fantastic. After running a number of Usability tests we found that customers found products not only more trust-worthy but their willingness to pay was higher.

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The End Results

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