From its origins as an online bookstore, Amazon has transformed into a marketplace powerhouse, offering retail goods, media, and advertising services. Here’s a look at the key stats that emphasize Amazon’s dominance—and what they mean for your business strategy.

Whether you’re an established seller or just beginning, these insights and our Amazon Ads services can help you navigate the platform effectively and capture your share of Amazon’s success.

1. Amazon’s Market Share: Nearly 40% of U.S. Ecommerce Sales

Amazon claims 37.6% of the U.S. ecommerce market, outpacing competitors like Walmart (6.4%) and Apple (3.6%). This sheer market share reveals why it’s essential for sellers to understand the platform’s landscape.

2. Amazon’s Daily Revenue: A Staggering $1.6 Billion

Amazon's annual revenue reached $575 billion in 2023, averaging nearly $1.6 billion in daily sales. The consistent revenue growth highlights opportunities for sellers to benefit from Amazon's established customer base.

3. 56% of Shoppers Begin Their Searches on Amazon

With over half of all consumers initiating their online shopping journeys on Amazon, it’s crucial for businesses to optimize product listings and advertising strategies. Utilizing our Amazon Ads services can help sellers maximize their visibility in this high-traffic marketplace.

4. Over 60% of Sales Come from Independent Sellers

More than 60% of Amazon’s sales are driven by third-party sellers, most of whom are small to medium-sized businesses. These sellers, on average, earn over $250,000 annually. Our Amazon Ads service can be a valuable tool in driving competitive sales and expanding reach.

5. Amazon FBA Dominates as the Fulfillment Choice

Over 80% of Amazon’s sellers use Fulfillment by Amazon (FBA), allowing them to take advantage of Amazon’s expansive logistics network. For many, pairing FBA with our Amazon Ads service is a strong strategy for visibility and sales.

6. Amazon Prime Membership: Continues to Climb

With U.S. Amazon Prime memberships expected to exceed 180 million by the end of 2024, Prime’s influence on consumer behavior remains strong. Sellers should consider Prime-eligible offers to appeal to this substantial audience, leveraging ads to capture high-intent buyers.

7. Nearly 70% of Consumers Plan to Shop on Amazon Prime Day

Amazon’s annual Prime Day continues to grow, with members purchasing over 375 million items during 2023’s event. Our Amazon Ads service can help sellers capitalize on these peak shopping days, increasing visibility and driving conversions.

These insights underscore the importance of preparing for a future in which Amazon’s influence only grows. Leverage our Amazon Ads expertise to enhance your strategy and make 2025 a year of growth.