The NET is a UK make up brand. Their mission is to render cosmetic selection for women of color aspirational, accessible, and highly effective. Partnering with a network of top-tier influencers, the NET's team meticulously curates a vast array of beauty products and brands, offering a comprehensive selection in convenient "one-stop shops." Complemented by tutorials, editorial content, and recommendations from their expert influencer network, their platform ensures users find the perfect product with ease.

Making cosmetics for women of color accessible

The NET, formerly known as Loop Beauty contacted us with the purpose of revitalising their brand and e-commerce experience. Ariel Okubanjo Founder & CEO, wanted a chic, sexy, natural and artistic look that would make her clientele feel like they were purchasing accesible but trendy products. We used a variety of designs that allowed us to deliver a simple yet sophisticated experience to users and the results were fantastic. After running a number of usability tests we settled on a solution that made users find products not only more trust-worthy but also their willingness to pay was higher.‍

The NET's Shopify success story

We chose Shopify for its user-friendly interface and scalability, making it the perfect platform to seamlessly integrate The NET's curated product selections and influencer collaborations. Our partnership with The Net has been immensely rewarding as we were able to revitalize their brand and enhance their e-commerce experience. We managed to create a digital connection with a different product, that has resonated with their clientele while ensuring proper integration with Shopify's core features. We take immense pride in contributing to The NET's mission of making cosmetics accessible for women of color.